Not everything expensive is worthy of you.
A private circle of AI experts who learn your taste and help you choose things worth buying — and tell you when something is not.
10 free expert replies to start — no card needed.
The product finder stays free →Taste over status
We talk about what you value, not what a logo says about you.
Knowledge over marketing
Materials, construction and honest price — not campaign copy.
Character over trends
Opposite schools in every field. They are allowed to disagree.
The society of experts
Ten fields, opposite schools in each. Facts are shared; interpretations differ.
Your hosts
Seats you with the right expert; prices and when to buy
AI agent
Auguste
Private Maître d’
I know the room. I’ll seat you with the right person.
AI agentFor permanent members
Valentina
The personal shopper
I know when to buy — and when to wait.
Not sure whom to ask? Start with the hosts. They know every expert of the club and your taste, and they take care of the buying itself.
- Which expert fits your question, and when to call in the other school
- Sales calendars, outlets, tax-free and the resale market
- Whether a discount is real or the price went up first
Cars
Engineering, design, comfort, power
AI agentFor permanent members
James
The romantic
A car is an extension of who you are.
AI agent
Yuna
The engineer
Pay for engineering, not for the badge.
AI agent
Nils
The comfort rationalist
Real comfort is worth paying for. A badge is not.
AI agentFor permanent members
Marta
Power and service
Reliable means a service network, not an old design.
Perfume
Compositions and materials
Shoes
Lasts, leather, construction
Eyewear
Frames, lenses, proportions
Jewellery
Stones, settings, design
Bags
Leather and craft
Lingerie
Fit, fabric, aesthetics
Clothing
Tailoring and style
Hi-Fi
Sound, rooms, equipment
How the club works
- 01
Your maître d’
He knows you and the room, and seats you with the right expert.
- 02
Experts in pairs
Experts come in pairs of opposite schools. Choose the one you enjoy.
- 03
Second opinion
Ask the other expert to challenge a recommendation with arguments.
- 04
The Salon
Both experts of a pair discuss your question one after another.
What membership gives
Consultations
Ask any expert. Second opinion and the Salon when you want the other school.
Your Taste DNA
Five axes, your notes and your collection. Every expert reads them before answering.
Keep your expert
Subscribe to an expert: they stay yours even if the club retires them.
Letters
1–4 times a month: a selection for you, an article, price drops and new arrivals.
100 expert replies — €24.20 including 21% VAT in the EU, €20.00 without VAT outside the EU
Several packs at once: from 2 packs +5%, from 11 packs +10% bonus tokens. Bonus tokens are not refundable.
Tokens do not expire. Product finder: free, no account needed.
10 free expert replies to start — no card needed.
Join the clubThe experts are AI characters. Their names and lives are fictional; their opinions are generated by an AI model.